A Hopeful Outlook
Larry Gifford is a radio management consultant and talent coach who wants to help lead radio and audio streams into the future with integrity and purpose.
A mindful, conscious leader, Larry is a proven radio pro focused on respectful, effective leadership and creating positive, unique, compelling content for ears -- be it radio, internet, satellite, new car in-dash systems, or other.
Larry has a track record of success as a spoken-word radio programmer and talent coach, motivating and empowering "A" players on and off the air to create content that cuts through and is consistent with the station's brand. He is a creative catalyst who inspires employees, partners, clients and fans through compelling copywriting and unique fan experiences.
Larry Gifford is available for ongoing or project based consulting for U.S. and international radio groups, stations and talent.
Larry Gifford: The Journey
With more than 20 years experience on and off the radio, Larry has collected a wealth of knowledge that could be exactly what is needed to take you or your company to the next level.
Most recently, Larry was program director for KIRO Radio 97.3 FM and AM 770 KTTH for Bonneville Seattle. He is also the former program director of the ESPN Radio Network and Sports Director of Fox Sports Radio.
Larry has worked alongside and coached some of the biggest talents in talk and sports radio including Dan Patrick, Keith Olbermann, Colin Cowherd, Mike & Mike, Mason & Ireland, Andrew Siciliano, Mychal Thompson, Kirk Herbstreit, Chris Spielman, Erik Kuselias, Jalen Rose, Michael Irvin, Ron & Don, Dori Monson, Dave Ross, Linda Thomas, John Curley and more.
As a reporter, anchor and host, Larry anchored coverage of both Gulf Wars, he was the international pool radio reporter for the Dayton Accord ending the Bosnian War, he's covered presidents, Super Bowls, every major sport, and is an award-winning program director, news anchor and sports anchor.
Larry Gifford: Optimist
Audio consumption is evolving and the possibilities are endless. While some see technology advances as a canary-in-the-coal-mine moment for radio, Larry sees the potential and opportuntinities that are now available for traditional radio stations, other media and brands who create content and non-media brands that have the ability to create a unique audio touchpoint with fans.
The world is listening. Larry can help make sure they're hearing your message loud and clear.
Larry lives in Seattle with his wife Rebecca and son Henry.
Stops along the way...
KIRO-FM Program Director
KTTH-AM Program Director
- ESPN RADIO NETWORK: Program Director
- FOX SPORTS RADIO NETWORK: Sports Director
- LOS ANGELES:
KSPN-AM Program Director
- PHILADELPHIA: WWDB-FM Sports Director, Talent
WBNS-AM Program Director
- DAYTON: WHIO-AM Executive Producer, Anchor
Awards & Stuff
2012 Crystal Award - KIRO-FM won this NAB award for its year-long commitment to public service2007 Sports Radio Program Director of the Year; Rick Scott & Associates Sports Radio Conference2004 Who's Who in Young Professional Executives1999 Best Regularly Schedule Sports in Pennsylvania - Associated Press (talent)1999 Best Regularly Schedule News in Pennsylvania - Associated Press (editor)1999 Best Sports in Philadelphia - A.I.R. Awards